Until we know what type we are we cannot honour our strategy. Instead we try to be who we would like to be, which is fatal, because we’re not someone else. This is the 'not-self'. It is so important for you to honour your strategy. As children we are conditioned by parents and teachers to get good marks at school, play musical instruments well, be in the school team and generally shine at everything we do. They want us to be the type that makes things happen.

The consequence of this can be devastating. We learn to be our not-self and choose the wrong career/job; choose the wrong partner. And guess what? We can repeat the same patterns over and over. The sad thing is that we don’t even know it. This is a very intense experience for people.

The only way out of this is to live your strategy. Do so and you will be able to say ‘yes’ or ‘no’ from a place within that is truly correct for you. You need no longer be manipulated by the emotions of other people. Instead of just being nice and obliging, you will develop a strength that will guide you in your life. And you will no longer be afraid to ‘rock the boat’.

Watch what happens inside of you as these changes materialise. There’s an incredible freedom. It is so profound and has made a lot of things fall into place for me and many others.

If you can appreciate what impact this has on individuals and relationships, can you imagine what benefits there are within the business world?