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Tribes: We Need You to Lead Us

Seth Godin
 
Seth Godin is already well-known for his innovative approach to marketing and simply spreading great ideas.  I started reading this book one page at a time before falling asleep at bedtime, not really remembering each day what I'd read the night before.   When I had a chance to read it properly, I was struck by the depth to which Godin had gone and the inspiration of individuals that have made a difference in their field. 
 
Without leaders there are no followers.  You're a leader.  We need you.
 
 
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